Our actions to improve our environnemental protection practices
For several years, we have been conducting global research to find products and technologies that allow us to access innovative solutions that respect the environment. We encourage the reuse of our sustainable products and continuously work to improve our environmental protection practices.
1- What improvement have we made in recent years ?
We have chosen to adhere to the Responsible Down Standard, which protects the well-being of the geese and ducks that supply the down and feathers for the products we manufacture. The RDS standard ensures that down and feathers come from well-treated ducks and geese. This means allowing them to lead a healthy life, no suffering, no pain, fear or distress. The standard also follows the traceability chain from farm to product so that consumers can be assured that the down and feathers of the products they choose are truly RDS.
Responsible Down Standard is an independent and voluntary global standard, which means that companies can choose to certify their products to RDS, even if no legislation requires it. The RDS was developed and revised over three years, with the participation of animal protection groups, industry experts, brands and retailers. The standard recognizes best practices in animal welfare and excludes those that affect animal welfare.
2- The beginning of our corporate social responsibility program.
We launched our "Give Happiness and Warmth" campaign in 2019. This campaign aimed to give winter coats to people in need. Every customer who brought in a winter coat, regardless of brand, would get a discount on a Chlorophylle winter jacket. For the year 2019, we donated 222 used jackets to non-profit organizations. With this success, we repeated the experience in 2020 and were able to donate 340 used winter jackets. We would like to get even more involved in the reuse of clothing, regardless of the brand!
3- What percentage of your clothes are made from eco-responsible materials ?
In 2019, 20.98% of our products are made from environmentally responsible materials. We use materials such as recycled polyester, recycled polar fleece, organic cotton and RDS down. Each year, we add these materials to our new products to improve our environmental footprint.
Our objective for our autumn-winter 2020 collection: to increase this proportion to 40%. Within 5 years, our efforts aim to present a collection that is 100% eco-responsible and this, without compromise in terms of technical performance.
4- What are we doing now to improve our environmental footprint ?
We pursue ideas and initiatives that are purely Chlorophylle, giving free rein to our imagination. We are constantly testing complex multidimensional materials, bio-sources or materials that have a wide range of new properties. We are constantly challenging our assembly and design technologies. The objective is to provide environmental and performance benefits to produce the next generation of Chlorophylle products that will come increasingly from renewable sources, consume less resources to create them and do not compromise the quality of our products.
5- Considering that air transport is more polluting than sea transport, which carrier do you prefer for the import of your products?
In 2019, 71% of our imported production is shipped by ship. We make sure to respect the design deadlines in order to receive, as much as possible, our products by boat.
An improvement of 4% compared to 2018.
6- Our JOLY tuque : a great circular economy project !
Since 1980, Chlorophylle has been using all the raw materials from its various collections; thus, the residual fabrics from a given production are used in the manufacture of special projects. In 2016, camping tablecloths were offered in our stores thanks to a fabric used to make women's raincoats a few seasons ago. Similarly, we integrated the Joly tuque into our winter collection last year. Created and made in Chicoutimi, these new tuques have allowed us to create unique and environmentally friendly elements.
From the very beginning, we have been working to find ways to avoid waste; this concern, combined with our obsession with producing quality clothing that can be worn for a very long time, promotes responsible consumption, which has been at the heart of our philosophy for almost 40 years.
7- Our values reflected by our ambassadors
Chlorophylle chooses its family members primarily based on their values. Although we cannot be physically on the field at all times, our ambassadors do! We are proud to encourage people like Mario Cyr, Sarah Gauthier, Éric Deschamps and many others who promote the beauty of nature. We believe that education is the key to raising awareness. Bringing to the forefront the most beautiful things nature has to offer, whether on land, on water or underwater, is one of the best ways to protect it.
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