New partnership between Chlorophylle and the Château Madelinot in the Magdalen Islands

CAP-AUX-MEULES, February 11, 2021 - Like Chlorophylle, the harp seal observation expedition to the Magdalen Islands was born in the 1980s with the dream of offering an outdoor adventure to professionals and nature lovers ! Since then, the two companies have provided thousands of clients with incomparable nature experiences. It is this common desire that has led the two companies to develop closer ties recently, notably with the presence of mutual ambassadors, including the famous ocean diver, Mario Cyr from Madelinot.

For the past few years, the Château Madelinot wanted to find a partner to advise them on the acquisition of comfortable and efficient winter clothing to meet Mother Nature's winter requirements, so that the team operating the harp seal expedition would be well equipped. "Since we share the same deep-rooted environmental values as Chlorophylle and we wanted to have Quebec expertise, it was only natural for us to turn to Chlorophylle," says Ariane Bérubé, sales manager for Accents Hotels.

Just like Chlorophylle, we defend the values of respecting the environment that welcomes us and, above all, that allows us to live inspiring natural experiences. "Because of our insularity, we are able to see, on a daily basis, the importance that we must give to the environment that surrounds us and we are confident that our new partnership with Chlorophylle will allow us to increase our customers' awareness on the subject", added Mrs. Bérubé.

"Accompanying outdoor enthusiasts in the discovery of the natural wonders that surround us is part of our DNA. Our partnership with Accents Hotels and the Blanchons expedition is an integral part of our desire to help people discover the nature that surrounds us in our efforts to better protect it. Our common values create a solid partnership that came naturally," explains Claudie Laroche, marketing and communications director at Chlorophylle.

About the company:

Chlorophylle is a Canadian company that develops and markets high-quality products designed for outdoor activities. Its products are renowned for being durable, high-performance and versatile. Founded in the fall of 1980 in Chicoutimi, Saguenay-Lac-Saint-Jean, the company has seen its creations travel the world. Owned by the family business Côté Réco since May 2019, Chlorophylle has the wind in its sails with its new website, the addition of 4 new clothing and footwear designers, its 11 corporate boutiques, 2 franchise boutiques and a growing network of retailers.

With the Madeli Inn "Tout pour plaire", the Château Madelinot "Bord de mer" and the Resto Bistro Accents, Accents Hotels are proud to contribute to the development and influence of the Magdalen Islands destination in Quebec and internationally.

Sources:

Ariane Bérubé Sales, Marketing and Communications Director Accents Hotels [email protected] | 1-418-986-2211

Claudie Laroche Marketing Director - Chlorophylle [email protected] | 1-418-549-7512

Photo Credit: Louis-Philippe Audet