Our actions to improve environmental protection practices

Over the past few years, we have been conducting research on a global scale to identify products and technologies that allow us to access innovative, eco-friendly solutions. We are committed to promoting the reuse of our sustainable products and continually improving our environmental protection practices.

1- What are we doing right now to improve our environmental footprint?

We are dedicated to exploring Chlorophylle-inspired ideas and initiatives, allowing our imaginations to run free. We continuously experiment with complex, multidimensional, bio-sourced, and innovative materials. We regularly reassess our assembly and design technologies to provide environmental and performance benefits and create the next generation of Chlorophylle products, which increasingly originate from renewable sources, consume fewer resources during production, and do not compromise on product quality.

For example, all our shoe and underwear boxes are 100% made from recycled materials, printed with water-based ink, and feature a strap for easy carrying. This means that there is no need for plastic bags to carry things! Furthermore, the plastic bags we use for clothing packaging are biodegradable. Most of our stores use recycled paper bags.

What percentage of your clothing is made from eco-friendly materials?

By 2024, we aim to ensure that over 50% of our products are made from eco-friendly materials. We achieve this by using materials such as recycled polyester, biodegradable polyester, recycled fleece, Repreve, Tencel, organic cotton, and RDS down. We have introduced new technologies that meet the GRS, GOTS, and Bluesign (chemical-free) standards. Every year, we incorporate these materials into our new products to help reduce our environmental impact.

3 - What is the Responsible Down Standard?

We have made a conscious decision to commit to the Responsible Down Standard, which ensures that the geese and ducks that provide the down and feathers for our products are treated humanely. The RDS guarantees that the down and feathers come from birds that have been raised and treated in a healthy and stress-free environment, without any pain, fear, or distress. The standard also ensures traceability, from farm to finished product, so that consumers can have confidence that the down and feathers in the products they buy meet RDS standards.

The Responsible Down Standard is a voluntary and independent global standard, which means that companies can choose to certify their products with RDS, even in the absence of legal requirements. It was developed and revised over three years, with the input of animal welfare organizations, industry experts, brands, and retailers. The standard recognizes and promotes the highest standards of animal welfare, while prohibiting practices that are harmful to the welfare of the birds.

4- Beginning of our Social Responsibility Program.

In 2019, we launched the "Give Happiness and Warmth" campaign to provide winter jackets to needy people. For every winter coat brought in by our customers, regardless of brand, we offer a discount on a Chlorophylle winter coat. Since its inception, this initiative has enabled us to redistribute over 3,000 jackets to various organizations. We're now looking forward to strengthening our commitment to clothing reuse!

Considering that air transport is more polluting than boat transport, which transporter do you prefer for the import of your products?

Since 2019, we have seen an increase of more than 25% in our production which is imported and shipped by boat. We make sure to meet design deadlines in order to receive, as much as possible, our products by boat. By 2022, we can say that 98% of our production is shipped by boat.

6- Our values reflected by our ambassadors

Chlorophylle chooses its family members primarily based on their values. Although we can't always be physically on the ground, our ambassadors do! We are proud to encourage people like Mario Cyr, Marie-Pier Desharnais, Michel Tremblay, and many others who have put the beauty of nature forward. We believe that awareness is achieved through education. Highlighting the best that nature offers, whether on land, on water or underwater, is one of the best ways to protect it.

Learn more about each of our ambassadors

Do you have clothing made in Quebec?

In fall 2022, we launched two new winter coats, the Saguenay and Chicoutimi, designed and manufactured in Quebec. Then, in spring 2023, we enriched our collection by introducing the Fjord raincoat, also produced locally. Continuing our momentum that year, we unveiled two eco-friendly t-shirts to celebrate Earth Day. Made from organic cotton and recycled polyester, they feature inspiring designs from our ambassadors' image gallery. Moreover, for every shirt sold, we donate $10 to CPAWS (Canadian Parks and Wilderness Society).

These initiatives testify to our commitment to sustainable development and illustrate our constant quest for improvement in preserving the environment and optimizing the use of raw materials.

8- New Store Concept

Our new Chlorophylle store concept uses local materials and works with a Quebecois woodworker.

9- An Eco-Responsible Boot Collection

A new collection of boots will be appearing in our stores in fall 2022. Sillon, boots created exclusively from eco-responsible materials.