Our mission

 Inspired by what we do in the field to create sustainable products.

 We encourage responsible consumption through our actions and creations to help our clients take the time to reconnect with the world around them.


Our vision

To support nature enthusiasts in their desire to push their limits in outdoor activities and everyday life, and become Canada's leading outdoor brand.

Our values


Respect is fundamental to us, both in the creation of our products and in our actions: respecting our customers, colleagues, suppliers, and the nature that surrounds us.


Knowing how to question ourselves to improve, whether personally or professionally, continuously.

Team spirit

Working collegially with our customers, colleagues, and suppliers. Collaborating with transparency and respect.