Being a Quebec-based outdoor brand is about much more than just where we’re from. It’s about understanding the realities of the people here, living in tune with the seasons, and creating clothing designed to accompany everyday adventures, big and small.
Since 1980, Chlorophylle has been thriving in the heart of Quebec. Over the decades, the brand has grown, just like the community of outdoor enthusiasts that surrounds it. While trends and activities have changed, one thing remains the same: the joy of being outdoors, no matter the season.
A Legacy Spanning More Than 45 Years
Since its inception, Chlorophylle has been accompanying Quebecers on their nature getaways, hikes, trips, and time spent outdoors. For more than 45 years, our passion for the outdoors has guided everything we do. Discover our history.
Over the past few decades, the outdoor lifestyle has evolved significantly. Today, it’s as much a part of vacations as it is of everyday life. A walk in the woods, a trip to the cottage, or a few hours on the trails are now part of many people’s way of life. For over 45 years, we’ve had the privilege of being a part of these moments.
Inspired by the Land
Quebec is at the heart of our identity. From boreal forests to mountains, from urban trails to the great outdoors, each region has its own character and challenges.
Founded in Saguenay, Chlorophylle has always stayed closely connected to the region. Distinct seasons, sometimes unpredictable temperature changes, and our privileged access to nature shape how we view the outdoors. This environment continues to inspire our work and our brand vision.
Clothing Designed for Local Conditions
Designing outdoor clothing in Quebec means taking a very specific lifestyle into account. A single day can begin under a cool sky, continue under bright sunshine, and end in the rain.
This reality drives us to create versatile, comfortable, and easy-to-layer clothing. Whether worn on the trails, at the cottage, while traveling, or during everyday activities, our products are designed to adapt to the pace of life here. This approach is particularly reflected in our “Designed in Quebec” certified products, which showcase the expertise of our Quebec-based design team.
The People Behind Chlorophylle
What has kept Chlorophylle going for more than four decades is, above all, the people behind it.
From designers to in-store advisors, and including the product development, marketing, operations, and customer service teams, everyone contributes to the brand’s evolution in their own way. Some have been with us for several decades, while others have joined the adventure more recently, but all share a commitment to building an authentically Quebec-based brand.
Many members of our team are themselves enthusiasts of hiking, camping, skiing, biking, or traveling. They know the joys of the outdoors, but also the challenges our changing weather can bring. This hands-on experience fuels the discussions, ideas, and decisions that shape Chlorophylle every day.
A Community That Grows With Us
Over the years, Chlorophylle has had the privilege of supporting outdoor enthusiasts across generations. Some are discovering us today, while others have worn our clothing for decades.
This close relationship motivates us to keep evolving. Every story, every adventure, and every outing in nature helps shape the next chapter of our journey.
A Local Brand, Looking Toward the Future
Being a Quebec outdoor brand today means staying true to our roots while looking ahead. It means continuing to innovate, drawing inspiration from our region, and putting people at the heart of everything we do.
Since 1980, the people here, the landscapes around us, and our shared passion for the outdoors have shaped our story. We’re proud to continue this story, season after season.
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